Giverso Gioielli at BHV Marais in Paris

There’s a corner of Paris that, for the past few weeks, has been speaking with a hint of a Piedmontese accent too. Among the counters of one of the city’s most iconic department stores, BHV Marais, a golden plaque reading «Giverso» has appeared alongside brands such as Cocuzza & Cavalli and Luxenter: a showcase entirely dedicated to our collections, where ethical gold handcrafted in Turin gets to introduce itself to a new audience, just steps from Rue de la Verrerie. This isn’t the first time Giverso has stepped beyond Turin’s borders, but it is the first time it has done so quite like this: with a space of its own, inside the windows of a department store that welcomes thousands of people from all over the world every day.

What you’ll find in the Paris showcase

Anyone who stops in front of the counter finds two worlds that, in the end, tell the same story about a jewel: something that is born raw and authentic, and that craftsmanship transforms without betraying its origin. Gold Nuggets, from the cultural project The Language of the Cosmos, plays on this idea right from its name: a journey through fine ethical jewelry that pairs raw gold nuggets with meteorites, two materials that come from far away and that, before being worked, hold on to the same primordial energy. In the window, rings and earrings take their place with irregular, almost sculpted pavé surfaces, echoing the rough grain of an as-yet-unworked nugget — a way of wearing origin itself, even before form. Alongside it, the Daughters of the Sun collection brings its protagonists to Paris: Neferneferura and Ankhesenpaaton, two of the six figures who give life to this artistic project, each interpreted by Giverso through different materials and symbols. They are the most photographed pieces in the window: hand-braided cord bracelets in blue, yellow, green and taupe, fastened with a single gold or grey pearl, and lightweight burnished-metal necklaces with a single pearl hanging like a drop of light. Simple enough to wear every day, yet tied to a much deeper narrative — that of a project which gives shape and personality to solar figures through gold and pearls.

Why a showcase in Paris

Behind a display like this lies an idea that goes beyond any single collection: introducing outside Turin a craft that has existed in Turin since 1920, made by three generations of the same family, with gold certified 100% ethical and pieces made by hand, one by one. It’s the same gold, the same workbench, the same care — only now, to reach the windows of BHV Marais, it has travelled a little further than usual. For those who work every day between Turin and clients across Italy, seeing the Giverso name on a golden plaque in Paris, alongside historic names in international jewelry, is confirmation that the path taken — ethical gold, craftsmanship, and collections with a story to tell — speaks a language that is understood even beyond Piedmont.

How to discover the collection, even from home

If you’re in Paris, the Giverso showcase is at BHV Marais, among the department store’s fine jewelry corners: just scan the QR code displayed in the window with a smartphone to access the digital catalogue of the collections. If instead you’re far from Paris (or from Turin), you can discover the collections online right away: Gold Nuggets and Daughters of the Sun, including the Neferneferura and Ankhesenpaaton lines, and choose the piece that best tells your story.