In 2026, gold reached levels never seen before. It’s the perfect moment to look with fresh eyes at the jewelry you no longer wear — and to make the smartest choice, together.
If you follow the economic news even in passing, you’ll have noticed it: gold has never been worth this much. In January 2026 the yellow metal broke through the $5,000-an-ounce mark for the first time, then settled over the following months at levels that remain historically high. In concrete terms: today a single gram of pure gold is worth more than double what it was just a few years ago. Anyone who owns gold has felt the difference.
When gold is this expensive, the smart question changes
For many people, the first instinct is to think of gold as a safe-haven asset to buy. But if you love jewelry, there’s a far more interesting question to ask: what should you do with the gold you already own and never wear? That inherited bracelet, the earrings left without their pair, the broken chain forgotten in a drawer. Today that gold is worth more than ever — and it doesn’t have to sit still.
Regenerating gold: giving new life to what you already have
At Giverso you can bring us your forgotten pieces and turn them into the raw material for a brand-new creation, designed and handcrafted just for you: a wedding band, a ring, a pendant. It isn’t only a practical gesture. It’s giving continuity to a story — the gold of those who came before you, brought back to life in a new form that is entirely yours.
And with prices at today’s levels, regenerating the gold you own is also the most sensible choice: you make the most of something you already have, rather than starting from scratch. It’s the kindest option for the planet, too, because every gram brought back to life is a gram that doesn’t need to be mined.
Gold you can trust, with no second thoughts
When new gold is needed, at Giverso you’ll find only Fairtrade-certified ethical gold and fully traceable stones, such as our Canadian diamonds. We won’t repeat ourselves here, because we’ve already covered it in depth: if you want to truly understand what we mean by “ethical gold” and how our responsible supply chain works, mine by mine, those two reads are all you need.
How to get started
The first step is simple: book an appointment at our workshop in Turin. Bring us the pieces you no longer use; we’ll assess them together and design with you the jewel you’d like to see born from them. Unhurried — the way it should be with the things that truly matter.
At a time when gold has never been so precious, the most beautiful creation of all might be the one that rises from what you had already forgotten.
Book your appointment at the jewelry store →
Looking for a bespoke creation? Take a look at our ethical diamond wedding bands and ethical solitaires.
Giverso — the first ethical jewelry house in Turin and Piedmont. Designers, artisans and innovators, since 1920.
Leave a Reply